'The Elf on the Shelf' creators celebrate 'an incredible milestone' of 20 years

For its 20th anniversary, "The Elf on the Shelf" is offering a wide range of limited-edition products, including an ...

Elf on the Shelf's ‘Scout Elf Squad' Gifts Us Their First Music Video: Watch ‘The Elves Went Over the Mountain'

The brand-new song is part of the Sing & Play Nursery Rhymes album (out Nov. 21) from The Elf on the Shelf preschool YouTube ...
The Pioneer Woman on MSN

The Countdown Is On! Here's When Your Elf on the Shelf Should Return

Just scroll down to learn the basics, then head to the official Elf on the Shelf website for adorable ideas, videos, and ...

Christmas tradition, Elf on the Shelf, celebrates it's 20 year anniversary

Elf on the Shelf, and the world of characters known as the Santaverse, is celebrating 20 years of magic.

Elf on the Shelf Ideas for Your Christmas Eve Grand Finale

Elf on the Shelf is a wildly popular Christmas phenomenon that not even the leaders of Christmas (AKA Santa and Mariah Carey) could have seen coming. Opinions about Elfie are pretty polarizing; you ...
Wall Street Journal

They Banned the Elf on the Shelf From Their Homes. Then Came the Questions.

When Hope Haley’s 7-year-old daughter asked why “The Elf on the Shelf” didn’t visit their Las Vegas home, she was ready. Haley told her that families have to apply to get an elf from Santa—and he’s ...