The launch gives Roku users access to CTV’s extensive content offering, including hit CTV and Discovery series, CTV Throwback and CTV Movies, CTV’s suite of specialty channels, and more ...
At launch, available endpoints include reporting, audiences, and conversions, with campaign management and creative APIs ...
Viant now connects directly to Magnite's SpringServe ad server, giving advertisers more transparent supply paths, greater control and direct-to-publisher access that removes non-value-added ...
“The Role of CAPI in Closing the Outcome Gap for CTV,” recommends that the advertising industry adopt so-called “Conversion ...
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