Albertsons Media Collective and NBCUniversal are working to provide closed-loop measurement that bridges connected TV ads and ...
NEW YORK and WASHINGTON —DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is ...
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Are Broadcasters Selling CTV The Right Way?
As local TV broadcasters lean further into connected TV (CTV), it’s worth asking a strategic question: Are we selling it the right way or just the way we learned to sell digital? When I was leading a ...
MENLO PARK, Calif.—Streaming channel provider Future Today has launched its Future Today Marketplace, a new connected TV (CTV) advertising platform that offers more than 1.5 billion privacy-safe, ...
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What is Driving Trade Desk's Rapid CTV and Retail Media Growth?
TTD's Q3 revenue beat and surging CTV and retail media momentum highlight its growing influence across the open Internet.
REDWOOD CITY, Calif., and NEW YORK—PubMatic and Spectrum Reach, the advertising sales business of Charter Communications, have announced a new partnership that will see Spectrums ad inventory made ...
IRVINE, Calif.— CTV and programmatic ad provider Viant Technology Inc. has announced a new integration of its DSP with Wurl that provides advertisers with scene-level CTV targeting and measurement The ...
TORONTO — Canadian journalist and longtime CTV News anchor Beverly Thomson has died. Thomson, who is best known for her high-profile interviews with politicians and celebrities, died on Sunday morning ...
The MarketWatch News Department was not involved in the creation of this content. -- Halifax-based journalist and documentary filmmaker Lu Fan named 2025 Fellow -- -- In partnership with RTDNF Canada ...
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