By combining claims, EHR and demographic data, machine learning models can anticipate when a member is likely to experience a ...

While CRM technology is used in many similar ways across a lot of industries, in healthcare there are special considerations due to the Health Insurance Portability and Accountability Act (HIPAA), a ...

Part 1 of this two-part series addresses the reasons CRM has lagged in the health insurance industry and suggests that change is imminent. “The health insurance industry, in general, is one of those ...

Ottawa, July 15, 2025 (GLOBE NEWSWIRE) -- The global healthcare CRM market size was valued at USD 19.29 billion in 2024 and is predicted to hit around USD 40.64 billion by 2034, a study published by ...

Healthcare marketing isn’t what it used to be. Consumers are more informed than ever and expect highly personalized care experiences from their providers. Like all corners of the health system must ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. To date, the health care industry has had relatively ...

Ottawa, Sept. 29, 2025 (GLOBE NEWSWIRE) -- According to a study by Towards Healthcare, a sister company of Precedence Research, the U.S. healthcare CRM market valued at USD 9.92 billion in 2024, is ...

The report Healthcare CRM Market is projected to reach USD 17.4 billion by 2023 from USD 8.8 billion in 2018, at a CAGR of 14.6% during the forecast period. The benefits of CRM software and a growing ...

I had a conversation with another CRM magazine contributor recently in which we contrasted the good old days of CRM compared to the state of CRM today. Even though we run in different circles within ...