Recently, a CEO I know (I’ll call him Jeff) invited me to weigh in on a corporate strategy initiative that his company was undertaking. Jeff and his leadership team had been focused on day-to-day ...

As uncertainty about the global economic situation has become a major theme over the last several years, some companies have forgotten about the central role that CMOs play in overall growth. A new ...

Bad ideas succeed every single day. And the strategies that fall short don't usually fail because they're poorly conceived. Most of the time, they simply don't get executed. Plays stall, signals get ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...

Most prospectuses contain a line so familiar that eyes slide straight past it: “We intend to use the net proceeds for general corporate purposes.” It sounds comfortably dull. But it does a lot of ...