Recent data from our recent survey at Identity Digital reveals a compelling trend: Seven of the 20 highest-value premium ...

Bloomin’ Brands will implement a turnaround strategy, with a key focus on its Outback Steakhouse banner, as it aims to drive ...

Brands are shifting from endorsements to equity, turning athlete-led partnerships into community engines that drive trust and ...

This post was created in partnership with Collectively For many heritage brands, trust has been built over decades. These ...

Ethan Braden serves as CMO at Texas A&M University, where he leads brand strategy, communications, and national reputation ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

Among the stats, the group shared that women’s sports attract less than 1% of sponsorship dollars, but women athletes drive 2 ...

Interparfums, Inc. (NASDAQ: IPAR) is included among the 15 Dividend Growth Stocks with the Highest Growth Rates.

Strategy jumpstart: Add the appropriate schema markup to three of your best-performing website pages. For example, adding the ...

After Paramount Skydance's across-the-board layoffs initiated last week, TV Media chair George Cheeks announced a new ...