The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Bill Kenney Not long into ...

Color influences perception, drives purchasing behavior, and creates instant recognition, all factors that directly impact a brand’s bottom line. Consumers make snap judgments based on color, research ...

Our primary brand color is Northwestern Purple. The new Northwestern Purple is a custom ink color and can no longer be referenced by a Pantone number. Designers and vendors must refer to approved ...

Color psychology in marketing and branding plays a crucial role in shaping consumer perceptions and influencing purchase decisions. From calming blue to energetic red, colors call forward emotions ...

Just as it is an instrumental part of design for the K-12 sector, color plays a significant role in the branding of college campuses. Building Teams also employ strategic uses of color for wayfinding ...

When you hear “big blue,” what company do you think of? Some companies, organizations and even people are so consistent and steadfast in their use of color, that they almost own that color in our ...

Ten years ago, Heinz unveiled a new type of ketchup that became an immediate success. It sold seven million bottles in its first seven months and gained international attention. It became so popular ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. A color can say much about a person (and their personal brand).