Writing a book is a common goal for most people, but does it make sense for your business? Discover what to consider before ...

My first self-published book sold less than 100 copies in 10 years and has five reviews on Amazon. But my next books did much better: Engagement from Scratch!, for example, has been downloaded over ...

This is the first installment of a three-part series on how indie authors can market their books whatever their budget. Here we offer tips for those working with a small budget of about $200. Book ...

Leaders are readers. If you want to have any level of success in your digital marketing efforts, you should be constantly reading great books so you can learn from people who are already successful.

I’ve been to a number of C-level events over the past couple of years and it amazes me the number of marketers who have or are publishing books. It has become quite commonplace. Yet, when I ask them ...

Digital has been the big news in marketing for at least the last decade, but this year’s crop of marketing books suggest its newsworthiness has long ceased to “stop the presses,” to the extent that ...

Why I Like It: Anything that Guy Kawasaki writes is automatically of interest, since he’s one of the most creative and original thinkers in the business world. In this case, though, Kawasaki (with the ...

The rapid expansion of both the internet and ecommerce has resulted in some seriously dramatic shifts in terms of business marketing best practices. If you’re feeling a bit lost in this new world of ...