BIG3 and Monster Energy have announced their third annual Celebrity Game, tipping off in Boston on Aug. 18. The entertaining sporting event will also be followed by the 2024 All-Star and Championship ...

There’s always a question of how to get the most people possible to watch a particular sports event. One of the approaches there we’ve frequently seen in recent years is the idea of an “altcast” ...

To say that Caitlin Clark might be the biggest star in women’s basketball at the moment feels like an understatement of the order of saying something like “the sun is very large and very hot.” Besides ...

The BIG3 continues to make moves ahead of its eighth season. Less than a week after announcing a new media deal that will see 14 of their games aired on Vice TV, the league has picked up veteran NBA ...

iHeartRadio To Become the Exclusive Audio Home of BIG3 Season Eight Games “iHeart has the incredible capacity to reach hundreds of millions of potential BIG3 fans – their audience network is ...

The Big3 basketball atmosphere is one of a West Coast summer-style block party — quite literally — bursting with frenetic hip-hop energy brought straight to the hardwood. At the center is legendary ...

The BIG3 is offering Clark to play in just eight regular-season games and possibly two playoff games with a whopping salary of $5 million! And joining the BIG3 shouldn't mean she can't still be in the ...

The 3x3 basketball competitions at the 2024 Paris Olympics finished on Monday with a pair of thrilling gold medal games. Germany beat Spain by one point to win the gold medal in the women's tournament ...

After many exciting weeks of physical, high-scoring basketball, the BIG3's seventh regular season concludes on Sunday in San Antonio. The league's top two teams, Enemies and Bivouac, already clinched ...

LOS ANGELES--(BUSINESS WIRE)--Today the BIG3 announced a partnership with iHeartMedia, the #1 audio company in the U.S., that will bring BIG3 games and content to new audiences through iHeartMedia’s ...