The Bic pen company has apologized after a recent Facebook ad caused widespread outrage. The ad paid tribute to South African women on National Women's Day. But, many saw the message as sexist. It ...

Bic South Africa celebrated the country’s National Women’s Day on August 9 with an ad featuring what many are calling a sexist message. According to Mashable, the pen company's South Africa Facebook ...

Recently, Bic Pens approached Ellen DeGeneres with an endorsement deal: they wanted her to be the face of Bic's new Pens for Her, a duo of pastel-hued ballpoints made "for a woman's hand." Ellen was ...

Pen manufacturer Bic has sparked outrage on social media after posting a controversial advertisement intended to celebrate South Africa’s National Women’s Day, the Guardian reported Tuesday. “Look ...

Below the image of an attractive woman in business attire, was the company’s logo and the message: #HappyWomensDay. Unsurprisingly, the reaction was fierce. And online outrage quickly ensued. Here’s ...

Pen company Bic has been criticised for what some have described as a sexist advert posted on its social media websites to mark Women's Day. The post, which was shared on Bic South Africa's Facebook ...

‘Look like a girl, act like a lady, think like a man, work like a boss,’ was the sentiment issued on Sunday by Bic Pen’s South African Twitter account for #WomensDay. Unsurprisingly, the company faced ...

In a bid to cash in on back-to-school shoppers stationary manufacturer BIC has launched a TV commercial advertising its girls-only Bic For Her pen range. The pink and purple writing tools which were ...

When it debuted the slogan "Flick Your Bic" in the 1970s, the manufacturer known mostly for its lighters and pens made a reputation for skirting the boundaries of appropriate advertising. But Bic ...

An advertisement for Bic Pens, written by John Mescall, Rebecca Newman and Malcolm Chambers from Melbourne agency Smart, has won the overall and single category for round five of the Siren Awards, ...