When you know the difference between descriptive and behavioral marketing, you can decide on the best marketing approach for your business and use it to get new customers. Descriptive strategies apply ...

All marketing relies, to some extent, on behavioral insights. Once you’re in the business of ascertaining motivation and influencing behavior, you’re in the realm of psychology, whether you’re trying ...

People are now living in a hyperconnected omni-channel digital world where millions of terabytes of data are generated every day globally. Consumers’ purchasing behavior has evolved dramatically too.

Personas oversimplify people. Behavior reveals intent. Here’s how behavioral segmentation helps brands create more relevant, ...

In the digital world, new buzz words sprout and spread faster than the crabgrass in my lawn. One of those recent buzz words is behavioral marketing (sometimes called behavioral targeting). As an ...

Let’s face it: We live in a hyper-connected world where consumers now have more options, more choices and more distractions during the purchasing process, causing a seismic shift for brands across all ...

Congress has become increasingly interested in the privacy implications of behavioral marketing. This summer, the Senate has held hearings, and the House Committee on Energy and Commerce has followed ...

SAN FRANCISCO -- Behavioral marketing via mobile devices is still a couple of years off, according to panelists speaking at the OMMA Behavioral conference on Monday. Meanwhile, they agreed that ...

Online behavioral marketing is an increasingly important, fast-evolving arena that can serve consumers' best interests, and 2006 is shaping up to be a watershed year for the industry. Behavioral ...

Illustration showing man tweaking funnel with lever to optimize for growth; growth marketing down funnel Wunderkind, a platform that enables brands to target web visitors through emails, texts and ...