Automakers are constantly looking for new ways to engage drivers to make the in-car experience more enjoyable and intuitive. To that end, BMW has developed a fully digital gauge cluster system called ...

Las Vegas, Nevada, Jan. 05, 2023 (GLOBE NEWSWIRE) -- Oliver Zipse, Chairman of the Board of Management and CEO of BMW AG, delivered the opening automotive keynote address at the CES show last night ...

There is no device that we interact with more on a daily basis than our smartphones, so it’s no surprise that luxury brands are using this avenue to vie for access to our eyeballs—and by extension, ...

BMW announced this week it has strengthened its partnership with China’s Alibaba group after it signed an agreement to integrate the tech giant’s artificial intelligence (AI)-powered digital cockpit ...

When you're in Las Vegas for CES and want to show off a brand-new car before its debut at the North American Auto Show, what do you do? Well, if you're BMW, you do it virtually. The German automaker ...