Another Halloween-night safety trick is to blow out your pumpkin’s candle—and all candles—in between groups of trick-or-treaters. As the first reloadable lighter in the BIC lineup, the BIC EZ LOAD ...
These pre-Super Bowl ads will run before, during and after the big game on AdBlitz, YouTube’s custom destination for watching Super Bowl ads They will also be active on YouTube Sports and YouTube NFL ...
Willie borrows Snoop and Martha's EZ Reach lighter to light up his "favorite herb…scent" SHELTON, Conn., Jan. 17, 2023 /PRNewswire/ -- BIC, a world leader in stationery, lighters, and shavers, ...
Snoop Dogg and Martha Stewart are teaming up for a Super Bowl 2022 ad and the Puppy Bowl. Pic credit: ©ImageCollect.com/Xavier Collin/Image Press Agency A dynamic ...
Willie Nelson commits the gravest of sins at the start of the BIC EZ Reach Lighters commercial ahead of Super Bowl LVII: he takes someone else’s lighter. Ask anyone who has ever needed a flame, only ...
BIC USA paired two unlikely celebrates, Snoop Dogg with Martha Stewart, to promote the BIC EZ Reach lighter, creating 30-second and 15-second video spots to run across paid social, connected TV, and ...