Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

Beloved characters from Julia Donaldson and Axel Scheffler’s acclaimed picture books are set to grace BBC One and BBC iPlayer this Christmas, featuring in three brand new idents and a dedicated ...

Magic Light Pictures have created three charming new idents exclusively for BBC One and BBC iPlayer commissioned especially for this festive season. The idents feature much-loved characters from the ...

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Magic Light Pictures’ 2025 animated special, The Scarecrow’s Wedding, will be celebrated with three festive indents based on characters created by Julia Donaldson and Axel Scheffler. Magic Light ...