To use video effectively as a digital marketing tool, B2B companies can implement the following five strategies.

Some 59% of B2B marketing leaders have identified video as a leading marketing technique that they plan to use for brand-building in 2024. That's according to a recent infographic (below) from ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

LinkedIn Marketing Solutions' Jessica Machalani discusses the growing importance for CMOs to build trust in an AI-powered ...