The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales ...

Anyone who has been in a sales situation is familiar with this situation. It’s the sure thing. It’s first and goal. You’re about to score. The prospect says they love what you’re offering, they have a ...

Today’s companies are known to have an insatiable appetite for getting more clients. The first step to generating more sales for their business will always lie upon the acquisition of more b2b sales ...

One of the dirty secrets of B2B sales is that many B2B organizations are losing lots of new business leads and wasting a significant amount of time by chasing the wrong leads. Despite all the money ...

Most B2B marketing and sales professionals (60%) say price is the top reason Sales doesn't close qualified leads, according to a recent report from Demand Metric and Showpad. Beyond price, other ...

According to a 2011 National Marketing and Sales Study recently released by Demandbase and Focus, a company’s corporate website is the top source of new sales leads, second only to personal ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

Most B2B companies struggle with lead generation and delivering marketing qualified leads (MQLs) that are valuable to sales. A HubSpot study revealed that only 7% of salespeople said they receive ...