Key insights for B2B marketing, sales, & product leaders in 2026: AI risks, content shifts, influencer budgets, and ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

Seventy-seven percent of B2B ads score 1 on a 1-5 scale of creative effectiveness, according to the B2B Institute’s research with System1. For B2C, that number is 53%. That’s substantially better.

Lately, more and more B2B companies are using video as a means to promote their products and services. That's understandable, because videos let you address complex subjects in an engaging and dynamic ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Navigate the ...

SurveyMonkey creates the best-liked B2B software products among Silicon Valley tech companies, according to recent research from G2 Crowd. The report was based on data from reviews of B2B software ...

Conventional wisdom says that most B2B products will be sold across the web. For anything that's a commodity, customer will simply get online, compare prices, and order what they want. Sales reps are ...

Business-to-business marketers were slow to adopt digital platforms. Some were tortoise slow. Now with the metaverse suddenly thrust upon them, how should they be reacting? With most experts agreeing ...

Q3 2025 Management View CEO John Caplan highlighted "consistent execution against our strategic priorities in a massive, fragmented cross-border payments market" and announced record Q3 results, ...

Online travel agency Expedia (NASDAQ:EXPE) reported in Q3 CY2025, with sales up 8.7% year on year to $4.41 billion. On top of ...