As lead generation shifts from a numbers games to something more nuanced, marketers explain why it’s important to think about “more than pipeline”.

From fast-growing startups to global B2B enterprises, Vereigen Media, a trusted lead-generation agency, has become the partner of choice for organizations demanding higher-quality, measurable business ...

In the shift from lead-generation to revenue-generation models, leads are not the problem. It's what you get long-term vs. short-term. B2B buying today is led by complex committees seeking more ...

Lead generation is particularly crucial for SMEs. Without the budgets, resources and brand awareness of big corporates, the methods they use to get the proverbial foot-in-the door must be focused and ...

There are a number of channels for generating B2B leads: email marketing, search engine optimization (SEO), pay-per click (PPC) advertising, remarketing, social media marketing, direct advertising and ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. Lead generation as a concept is simple: Find buyers with a ...

In a market economy with ferocious competition amongst business firms, recognising the significance of potential customers and coming up with long-standing strategies to take care of this segment has ...

Considering that lead generation is responsible for one of your company's most valuable assets—the customer—lead generation is a cornerstone of your B2B company. At its core, lead generation is the ...

Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales ...

How do you impact revenue for your company? If you're a B2B marketer, that's the question you're faced with every single day at work. And if you've answered this question anytime in the past decade, ...

When 160 multi-industry marketing executives were surveyed on how they intended to invest marketing resources, many cited new marketing technology (MarTech) purchases. The most common technologies ...