One of the biggest questions for B2B marketers these days is: How do keep your email list up to date with over 36 million unemployed? Email lists degrade at a rate of 2.1% per month even during good ...

B2B list compiling is an old and cherished discipline. It requires great front-end effort and painstaking back-end follow-up. Prospect Wallet has introduced an enhanced B2B email list in response to ...

In this guide, we explore the top B2B contact database providers that can help you collect and manage reliable and accurate business data. B2B database providers are companies that offer a range of ...

Most B2B marketers recognise that email marketing is one of the most effective ways of reaching potential new customers – even cold prospects – and winning new business. It’s low-cost, quick to ...

Ever feel like some brands know what their subscribers need and when to deliver it? It's not that they can read minds—they've harnessed the potential of AI in email marketing. Artificial intelligence ...

How long do you plan to connect with the people on your B2B contact lists? If your answer is something like “until I can get enough sales opportunities,” then you should rethink how you communicate ...

Email deliverability can feel out of your control. That's especially true for B2B brands, which have traditionally struggled with the mercurial spam-filtering behaviors of corporate email servers and ...

Your mailing list is a valuable asset – but if you abuse it, don’t expect much of a return. To mail or not to mail? That is the question marketers struggle with. On one hand, the contact list is yours ...