Today, AXE® and award-winning rap artist Lil Baby, premiere their new campaign, “The Fine Fragrance G.O.A.T.” The campaign celebrates the launch of the AXE Fine Fragrance Collection, a set of five ...

The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance.

Axe is promoting its premium line of products through a tie-up with rapper Lil Baby that includes a ‘Logne Forgiveness program, a pun on “cologne” and “loan forgiveness,” according to a press release.

Lil Baby shares his whip with a gaggle of CGI bunnies in a new commercial for Axe body spray, with “All In” soundtracking the experience. In the latest commercial for the company’s antiperspirant ...

Lil Baby’s love of Axe fragrance is no secret. The rapper, who includes the brand’s items on his tour rider, recently teamed up with the brand for a commercial and some co-branded, limited edition Axe ...