Pain relief brand Aspercreme has launched a campaign that introduces a new tagline: “Kick Pain in the Aspercreme.” “Aspercreme’s previous tagline: 'Love Hurts. Aspercreme Works,’ was effective for a ...

Tom Cillo, the 58-year-old defensive lineman and powerlifter hoping to become the oldest player to play in a college football game since 2009, is building his own brand. Cillo signed a name, image and ...

Tom Cillo, the oldest football player to sign an NIL deal, may be in for more aches and pains than younger players.

Aspercreme was the #5 topical pain relief brand. It was puttering along as such until the category became a battlefield when Voltaren, the #1 global topical pain brand, received FDA approval to bring ...

Aspercreme, a topical pain relief cream brand, increased sales, purchase intent, and reach by capitalising on the TikTok trend of #HeelHacks. Aspercreme has been a trusted brand in the topical pain ...

Tom Cillo made history with a recent NIL deal signed on Friday, Sept. 26. Cillo, 58, signed an NIL deal with Aspercreme, according to a report from The Athletic — making him the oldest college ...

Aspercreme has kicked off its brand repositioning with a series of 15-second spots and a new tagline, “Kick Pain in the Aspercreme.” The ads, from agency of record Terri & Sandy, derive inspiration ...

NEW YORK, Feb. 5, 2025 /PRNewswire/ -- Aspercreme, a leading brand in pain relief, revealed new data that challenges outdated perceptions of aging and highlights the vitality and happiness of today's ...

“Act your age” is an admonishment typically intended to encourage “age-appropriate” behavior. But pain relief brand Aspercreme is using it as a rallying cry for its core audience of baby boomers.

Aspercreme, the Opella pain relief brand that’s been targeting older Americans, on Friday began a campaign with the oldest college football player ever to sign an NIL (name, image and likeness) deal.