The US Army is experimenting with an unfiltered approach to a yearslong recruiting slump: letting TikTok influencers sell ...

WASHINGTON (AP) — The arrest of actor Jonathan Majors has upended the Army’s newly launched advertising campaign that was aimed at reviving the service’s struggling recruiting numbers. Majors, who ...

While global militaries struggle to attract young recruits, the US Army is running a successful marketing operation from ...

The U.S. Army’s $11 million advertising deal with Dwayne “The Rock”Johnson and his United Football League to bring in new recruits was so “catastrophic” it may have actually hurt recruiting efforts, ...

A new recruitment ad by the U.S. Army has far-right posters on X mockingly questioning why it only features white men, with some claiming it means war is coming. “White dudes back in the ads. Things ...

According to documents obtained by Vice, the Army planned to target esports competitions, gaming conventions, streaming service users, and WWE fans. The U.S. Army planned to use Call of Duty streamers ...

The Army should spend more on television advertisements and less on signing bonuses in its drive to attract new soldiers, according to a study released this week amid an ongoing recruiting crisis in ...

Army is set to announce a 10-year renewal of its multimedia rights deal with Learfield that will run through 2035-36. An ...

Defense Secretary Pete Hegseth spent Friday morning working out in the snow with US forces in Poland — as new military ads reflect a renewed pride in power and strength. Hegseth, who arrived in Warsaw ...