The all-new intro sequence for Apple TV was made with practical effects and shot in-camera, Ad Age reports. Rather than using ...

Apple TV is about to wrap its best year ever, and in a new interview, Eddy Cue and more talk the 2026 pipeline, ad-supported plans, and more.

Apple's senior vice president of services has weighed in on the streaming service's name change His comments point towards some major changes for Apple TV, especially an ad-supported tier This news ...

Apple’s Senior Vice President of Services Eddy Cue has ruled out the launch of a cheaper, ad-supported version of Apple TV, ...

At the same time, Apple TV is the only major streaming service that does not have an advertising-supported tier. While Apple ...

Apple TV Plus appears to be the next to tweak its moniker. Apple's streaming service "is now simply Apple TV, with a vibrant new identity." The brief mention of the rebrand appeared in a Monday ...