Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has ...

Currently, there is a single ad spot at the top of search results in the App Store. For example, if you search for “Facebook, ...

Apple confirmed that the current ads will run in either the existing position or further down in search results.

If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded to simply Apple Ads – a move that signals something bigger than a name ...

In Apple’s new holiday ad, “ A Critter Carol ,” a group of woodland puppets frolic in a wintery forest to a wildlife-themed parody of the Flight of the Conchords’s song Friends. Every element, from ...

There was once a time where first-party apps and experiences on Apple devices were exempt from advertisements. Other app marketplaces might happily show you ads, but not the App Store. Most news sites ...

Apple today shared a new "Blue Screen of Death" ad that appears to mock a major Windows computer outage that occurred last year, following a faulty CrowdStrike security update. Macs were unaffected, ...

Commentary: You don't need an 81-slide deck to convince your parents to buy you a Mac for college. Apple should change its tone to get its advertising groove back. Bridget Carey is an award-winning ...

Apple will reportedly bring ads to Apple Maps — much like it did with the App Store. Efforts to show advertisements to Apple Maps users have supposedly picked up pace within the company. Apple will ...