Apple made an important change to the way customers buy a Mac, and users appreciate it.

Apple introduced a revamped online Mac configuration tool that guides buyers through fully customizing devices, signaling a ...

Just like buying a new iPhone through Apple's online store, you now select each spec of your new Mac device when purchasing ...

Apple has revamped its online Mac store, replacing pre-configured models with a "build-it-yourself" configurator, similar to ...

Apple has updated its website with changes to the checkout flow when buying a new Mac. Previously, the Apple Online Store would show you a range of preconfigured options with specific processors, RAM, ...

Apple’s online store now lets buyers build their own Mac. This simple guide explains how first-time users can choose the right screen, performance, memory, and storage.

Apple’s new iPads are now available to pre-order through the Apple Online Store. Prices start at $399 for the iPad mini 3 and $499 for the iPad Air 2, and both will be delivered to your door next week ...

Apple has quietly updated the way that users buy and configure Macs on the online Apple Store, giving customers a process that's closer to buying an iPhone or iPad.

This iMac originally came out in the days before the first-gen iPhone. An iMac for sale on Apple’s website for a mere $999 sounds like reasonable value. Until, that is, you realize that the computer ...