Apple introduced a revamped online Mac configuration tool that guides buyers through fully customizing devices, signaling a ...

Apple has updated its website with changes to the checkout flow when buying a new Mac. Previously, the Apple Online Store would show you a range of preconfigured options with specific processors, RAM, ...

Apple updates its online store with a new Mac configurator, allowing buyers to choose color, chip, memory, storage, and ...

It's a notable departure from Apple's long-standing sales formula. Historically, Mac models were divided into several predefined versions, such as base, mid-tier, and maxed-out. Those bundles ...

Apple has quietly updated its Apple Store website to better show Mac buyers all hardware customization options.

The new configurator, first spotted by MacWorld and Consomac, removes the traditional landing page that showcased prebuilt Macs. Clicking ‘Buy’ now drops customers straight into a custom build flow ...

Apple has revamped its online Mac store, replacing pre-configured models with a "build-it-yourself" configurator, similar to its iPhone and iPad ordering. This new system guides users through ...

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