Alvey Reels was on its knees last year, when it announced after 98 years it would close its doors due to sinking sales. The announcements on social media were met with a flood of support for the brand ...

When Bruce Alvey made the heartbreaking decision to shut his family’s 98-year fishing reel business last year, what happened next was not what he expected. Within hours of posting the bad news on ...

The 102-year-old Alvey Reels has received thousands of orders for its iconic fishing gear since it announced it would shut local manufacturing, sparking plans for a rescue bid. The business announced ...

As you may have already heard, there has been an injection into the company by a Queensland brand and marketing expert. The new company plans to keep Alvey reels the same, increase the accessory range ...