Alternative Apparel, the Atlanta-based company founded in 1995, has been purchased by Hanes in a deal valued at $60 million. CEO Evan Toporek will continue to lead the company out of Norcross.

Image Credit: Donato Sardella Alternative Apparel RTW Fall 2010 Alternative Apparel RTW Fall 2010 Image Credit: Donato Sardella Alternative Apparel RTW Fall 2010 Alternative Apparel RTW Fall 2010 ...

Alternative Apparel just dropped new chambray shirts, updating the well-known blue fabric and giving it a fresh look. The collection contains four button-down choices, including a short sleeved option ...

Greg Alterman wants to take over your home, starting with your closet and medicine cabinet. By Sam Reed When you first hear Greg Alterman’s plans to infiltrate every aspect of people’s lives with his ...

Opening a store in San Francisco is a homecoming of sorts for Alternative Apparel's Erik Joule. It's where the French native became a U.S. citizen (at the Masonic Center) and where he learned the ...

Local outfitter Alternative Apparel, whose flagship store is located on Abbot Kinney Boulevard, wants to harness your penchant for horticulture. The Alternative Apparel Grants Project, which is in its ...

Olivia Wilde reminisces about her family’s 1987 Christmas vacation in Haiti the way others reflect on their first trip to Hawaii. “I loved it,” recalls the actress. “It stuck with me as the definition ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Just because you're not headed back to school doesn't mean you can't stock up on ...

Every product on this page was chosen by a Harper's BAZAAR editor. We may earn commission on some of the items you choose to buy. Last night, Alternative Apparel and Shopbop celebrated the launch of ...