Inc

The Black Mamba Effect: Psychological Science Says Adopting an Alter Ego Boosts Confidence, Determination, and Performance

For years, whenever we asked each other for advice, my daughters and I often replied, “What would Granddaddy Haden do?” Usually, that would end the problem-solving: My dad would have chosen the hard ...
Rolling Stone

Green Day, Twenty One Pilots, Cage the Elephant Lead 2026 ALTer Ego Festival Lineup

iHeartRadio‘s ALTer Ego festival will return to Los Angeles on Jan. 17 with performances from Green Day, Twenty One Pilots, and Cage the Elephant. The annual music event will be hosted at the Kia ...
Forbes

3 Ways ‘The Batman Effect’ Can Unlock Your Potential—By A Psychologist

Creating an alter ego isn’t about crafting a false persona. It’s often about awakening your core self—the untapped potential that’s always been there, ready to rise. You may have noticed that the ...
Forbes

Lisa’s Debut Album ‘Alter Ego’: Everything You Need To Know

Everything you need to know about Alter Ego, the debut full-length album by Blackpink singer Lisa, from its release date to the singles pushed from the project. Lisa of BLACKPINK at the 2024 MTV Video ...