A brand logo is the face of a corporation -- a combination of colors, typefaces and simple shapes designed to make an image or feeling stick in your brain. So when those familiar icons are given a ...

Google’s surprise Monday afternoon announcement that it is rebranding itself as Alphabet—a new company that will serve as the existing tech giant’s parent company—has much of the Internet throwing its ...

On Tuesday morning, behemoth Google unveiled a brand-new logo that looks... an awful lot like the alphabet toys you played with as a kid. As of early August, Google has operated under its new parent ...

SAN FRANCISCO (AP) — Google is refining its famous logo as it prepares to become a part of a new holding company called Alphabet. The revised design unveiled Tuesday features the same mix of blue, red ...