The promise of artificial intelligence has moved far beyond theoretical discussions and into practical business applications. According to Emergn research, a staggering 94% of new digital products and ...

From targeting and media buying to creative testing and attribution, AI isn’t just helping marketers — it’s doing the work, faster and smarter than ever. The post Performance marketing is being ...

Determining what’s appropriate to automate and where to draw boundaries isn’t a technical decision — it’s a leadership one.

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

The IAB's new framework aims to standardize when AI in ads should be disclosed, but a lot is still left up to interpretation.

AI is not a passing trend. We need to look at it as a structural shift in how we conceive and deliver advertising.

Over the last two years, marketers have been bombarded with sudden news about launched AI models and subsequent updates. The buzz has captured marketers’ imagination, encouraging them to explore how ...

Fact check all AI outputs. While AI can pull in a lot of data, there are still gaps in the knowledge it presents. AI hallucinations, where an AI model presents false information as fact, can often ...

"Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content ...

Krikey AI is a global content creation platform on a mission to empower everyone to animate. With an intuitive 3D editor and ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...