2016 has already been an interesting year for AdWords, as Google has recently made some significant changes, bigger than anything in recent history. With these new updates introduced, you might find ...

Through years of developing and perfecting online marketing strategies, I have found that Google AdWords is an effective way to drive traffic to your website. Unfortunately, it can also be a huge ...

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

Today, most purchases start with a Google search. Long gone are the glory days of the phonebook; customers now rely on computers and smartphones to find local companies in their area. Fueled by ...

The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound When it’s time to choose ...

Editor’s Note: As we are building our SkiftEDU service for marketers and SMBs in travel, we recently launched a new initiative: our new weekly series on digital marketing tips and tricks, SkiftEDU How ...

Splitting campaigns is almost always the right answer – not in every campaign and not for every keyword, but for every company. This is why. Before we even start, then let’s take a look at a stat that ...

Forbes contributors publish independent expert analyses and insights. I tell it like it is: the good, bad and ugly of launching a business. Let me start by saying I know next to nothing about online ...

When Google AdWords remarketing first hit the scene in 2010, many of us wondered how we’d be able to optimize this type of online advertising as we did with the flexibility of search ads. Sure, ...

This is something I never thought of before - what if you have a Google AdWords campaign running with your Google account and you delete your Google account - what happens to the campaign? Well, ...

Google has announced the rollout of Campaign drafts and experiments. Many advertisers have been seeing the functionality appear in their accounts over the past month or so, but all accounts will be ...

Scammers are at it again - taking advantage of Google sponsored ads for acquiring traffic in order to redirect it to malware-infected copies of legitimate software. win.rar GmbH is warning users of an ...