Data from the "AdEx Benchmark 2016" study compiled by IHS Markit for the Interactive Advertising Bureau (IAB) Europe, published in mid-2017, revealed a 2016 online ad market value of €41.9 billion. It ...
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released the AdEx Benchmark Report for 2023, revealing a strong 11.1% growth ...
All countries are feeling the expansionist incursions of larger streaming services and YouTube into the traditional broadcaster market share. Digital ad spend across Europe exceeded €118.9 billion ...
In a year in which European temperatures surged to record levels, the urgency for global supply chains to both account for and reduce carbon emissions has become ever more apparent. The impact of ...
The subscription plan is a response to European Union policies and court rulings to restrict Meta’s data-collection practices. By Mike Isaac and Adam Satariano Mike Isaac reports on Meta and Silicon ...
Is Europe going FAST, but the U.S. going FASTer? FAST, or free advertising-supported streaming television, and AVOD (advertising-based video on demand) services have been a key growth segment in the U ...
Geolocated advertising data obtained by Le Monde and its partners allowed the identification and tracking of several EU ...
Baltimore-based Advertising.com yesterday announced that it is expanding into Europe, opening an office in London. With the launch of its operation in Europe, Advertising.com will offer agencies a ...
After a period of stagnation, the European TV market is experiencing a robust recovery, driven by a profound digital ...
European Union lawmakers are mobilizing support for a ban on tracking-based advertising to be added to a new set of Internet rules for the bloc — which were proposed at the back end of last year but ...
The European consumer advocacy group BEUC filed a complaint against TikTok on Tuesday, including allegations the Chinese-based social media platform isn’t been transparent about why it needs to ...
May 19, 2011, 9:16 AM EDT / Source: GlobeNewswire TEMPE, Ariz., May 19, 2011 (GLOBE NEWSWIRE) -- Limelight Networks, Inc. (Nasdaq:LLNW) ("Limelight"), through its EyeWonder Interactive Advertising ...
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