Microsoft Advertising is introducing health insurance ads as a pilot program, the company announced Tuesday. The new format is now eligible to serve for advertisers targeting U.S. customers. An ...

Microsoft Advertising announced yet another set of vertical ad formats for Bing Search - professional service ads for insurance services, real estate services and tax services. "Professional Service ...

Advertising costs are climbing faster than premium growth at some major auto insurers, pressuring expense ratios and ...

Rebecca Hourihan, founder of 401(k) Marketing, offers suggestions to help advisory industry professionals feel more confident in their personal brand. OneAmerica hosted a webinar this week featuring ...

Strong brand awareness can be particularly important in industries such as the life insurance industry, where customers make long-term commitments involving significant financial investments. The ...

Over the last year, Microsoft introduced vertical ad formats allowing advertisers in certain verticals to include the information consumers find most useful in ads. For example, ads in the search ...

Professional service ads stay consistent with Microsoft Advertising’s formula for vertical-specific formats, leveraging feed data and automation to match offers to searches. Microsoft Advertising has ...

Insurance is a heavily regulated industry. Each state has extensive laws and guidelines for every aspect of selling insurance, making rates, underwriting, licensing agents, and paying claims. All ...

Provide trusted guidance and peace of mind by partnering with a fiduciary-led team that ensures clarity in life insurance decisions For many professionals—whether you’re a CPA, CFP®, registered ...

M.P.S. in Insurance Management student Sam Tarter shares how focus and drive helped him turn a chance internship into a ...