Having started my career in 1994 building some of the very first commercial websites, I have more than 22 years of digital marketing game footage to draw upon. I even placed MasterCard’s very first ...

Cinemas, parking meters, airports, coffee-cup sleeves, police cars, toilet seats, fruits and vegetables — alternative mediums for advertising are popping everywhere you look. The National Aquarium’s ...

Earlier this year, Google began its long-awaited cookie phase-out. On January 4, 2024, third-party cookies were switched off for about 30 million consumers. Though only about 1 percent of Google users ...

It’s time to go bananas, and although the terms email marketing and Mailchimp are nearly synonymous, there are 10 cheaper, better Mailchimp alternatives for email marketing. One of the best parts is ...

This time last year, December was shaping up to be the month with the highest number of Covid-19 deaths yet, and data from my company’s platform covering over 200 North American retail clients showed ...

Retail brands need to step up their search for additional ways to reach consumers online, as there is strong evidence that more shoppers have grown tired of seeing advertisements. Whether through ...

Google's reign on internet search may not last forever. So, what alternatives are out there, and are they worth paying attention to? Today’s consumers value privacy more than ever before and they’re ...

Ad block usage is on the rise. In their most recent report, PageFair found that 198 million people worldwide now use ad blocking software—representing a 41% increase year over year. Though that number ...