Adobe’s CDP is a value add to Experience Cloud, something to make a brand’s existing investment in Adobe technology more useful and stickier. But Adobe hopes that CDP-like functionality will also open ...

Marketers spent years building first-party data systems to escape their dependence on third-party cookies. Then many ...

This is the 11th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, ...

SAN JOSE, Calif.--(BUSINESS WIRE)--At Adobe Summit – The Digital Experience Conference, Adobe (Nasdaq:ADBE) announced new customers and innovations in Adobe Real-Time Customer Data Platform (CDP).

The Adobe customer data platform, which planted its flag in the B2C market, is moving deeper into the B2B space with its latest feature release. With Segment Match, Adobe CDP users can share customer ...

Adobe on Wednesday announced the general availability of data governance tools in its Customer Data Platform (CDP). The platform is designed to help marketers combine known customer data with ...

We talked with industry leaders to better understand the impact that Adobe and Salesforce's foray into Customer Data Platforms will have on the industry. Adobe and Salesforce entered the customer data ...

Adobe made real-time CDP functions to the Adobe Experience Platform generally available today, along with data views and AI tools to make analysis more straightforward to marketing staff. Adobe ...

Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies. The ...

It was a busy week in the CDP market, with a Forrester Wave report and announcements from Salesforce, Adobe and Oracle. The customer data platform (CDP) industry had quite a week this week, with ...