When Puma announced on Thursday that former Adidas sales chief Arthur Hoeld would become its new CEO, replacing Arne Freundt over “differing views on strategy execution,” it wasn’t just a routine ...

Bjørn Gulden, who assumed the CEO role at Puma in 2013, is stepping away from the company. “My current contract with Puma ends [Dec. 31] and after 9 years I have decided not to renew,” Gulden said in ...

A potential merger between Adidas and Puma could be on the way. Via Getty Images/Joe Prior/Visionhaus A potential reunion between Rudolf and Adolf "Adi" Dassler, through their respective Puma and ...

Established by the brother of Adidas founder Adi Dassler, Puma is headquartered in the same region of Germany and the two have been rivals for decades. Puma is a much smaller company than Adidas, ...

UBS Evidence Lab’s 11th Annual Global Sportswear Survey of 3,000 consumers offered a bullish view, with many mainstream brands ranking high on purchase intention and brand perception, while many ...

Kokni replaces Richard Teyssier, who has decided to leave Puma to pursue other opportunities after 14 years with the company.

Poaching Puma SE’s chief executive officer as its new boss would be a coup for Adidas AG, analysts say. But would it be enough to turn Adidas’s limping fortunes around? German sportswear giant Adidas ...

LONDON, July 25 (Reuters) - The trend for low-rise rubber-soled "terrace" sneakers could give Adidas ADSGn.DE and Puma PUMG.DE an advantage over Nike NKE.N this summer, but may not offset weakening ...