First Nike teamed up with transgender influencer Dylan Mulvaney to promote its sports bras, and now Adidas is using an intact male model to hawk its women’s swimwear. The German-based sportswear giant ...

Adidas this week launched its “Pride 2023” swimwear collection, advertising bathing suits on its web site under the “women’s” section with the help of a model that appeared to be male. One of the ...

Adidas is offering up to a 40% discount on select styles, including shoes, workout gear and loungewear. The sale includes a variety of items for both men and women. Adidas has a free rewards program, ...

Adidas became the first major sportswear brand to introduce a line of period-proof activewear in 2021. However, rather than opt for a standard product launch, the sportswear giant had something else ...

Buyers say these sneakers are “very comfortable” for all day walking and they love the “vibrant colors.” Athlon Sports aims to feature only the best products and services. We may receive compensation ...

Adidas has become the first leading sports brand to launch period-proof activewear - after shocking research found one in four teenage girls drop out of sport because they fear leakage. The sportswear ...

Adidas traces its history back to 1924, when founder Adi Dassler started a shoe company in Germany. Running shoes, specifically running shoes for women, are where the fledgling brand first found ...

Forbes contributors publish independent expert analyses and insights. Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. Top-10 women's tennis player Garbine Muguruza says the ...

NEW YORK/LONDON, Aug 17 (Reuters) - When England and Spain face off in Sunday's Women's World Cup final, there will be more than sporting pride at stake. A potential multimillion dollar sales boost is ...

Soccer shirts are no longer just for playing the game. It only takes a quick look at how Nike and Adidas celebrated their Women’s World Cup shirts (not to mention the record-breaking sales), or how ...

International Women’s Day was March 8, but Adidas wants push for women’s equality and visibility in sports beyond one day with its recently launched “She Breaks Barriers” campaign. In the main video ...