71% of agency professionals believe their job is harder today than it was two years ago. The top three challenges that respondents say their agency is currently facing are: ‘inefficient processes’ (39 ...

Campaigns rarely fail in obvious ways. Most begin with a promising lift: Engagement is high, click-through rates spike, and the media plan is working as expected. But within a matter of days, the ...

Advertising agency giant Omnicom's $9 billion merger with fellow ad firm Interpublic Group officially got over the line last week. Now come the "synergies." Omnicom CEO John Wren said in media ...

The Wall Street Journal reports that Meta hopes to fully automate ad creation on its platform. For agencies, this development could reshape how campaigns are built, optimized and delivered, raising ...

Daniel Walton landed a creative strategist role at Meta after 20 years in advertising. He balanced agency work with travel breaks to prioritize work-life balance and personal growth. At Meta, Walton ...

50 companies doing a standout job. Ad Age examines the best practices of the best workplaces By Joy R. Lee. Illustrations by Klyaksun/iStock/Getty Images Plus. Composite and animations by Ad Age.

It may have been all smiles at Cannes, but behind closed doors the future of AI poses a huge threat to ad agencies, writes Paul Armstrong Cannes wrapped last week with sun, celebration and (Meta) ...

The recognition underscores the agency’s investments in creative excellence, innovation and measurable performance ...

Some people go to business school. I went to an ad agency. At the time, I didn’t know I was preparing to become an entrepreneur. I was just trying to find work that felt like me—creative, strategic, ...

JACKSONVILLE, Fla.--(BUSINESS WIRE)--St. John, a Jacksonville-based independent advertising agency, has been named to Ad Age’s 2026 Best Places to Work list for independent agencies under 150 ...