Unilever’s Axe is tapping into the increase in men’s interest with hair through a social influencer campaign that not only blends personalization, humor and information together, but also ties into ...

Don’t be fooled — men care about their hair. (Why else is there so much concern over losing it?). But they view the idea of “styling” it every day as a hassle, with no real benefit. Working from ...

1. Axe needs to shift from being a deo-only brand into being a holistic male grooming powerhouse… Ergo, unmistakably land HAIR STYLING as a key category under Axe Masterbrand. Become a key player in ...

ENGLEWOOD CLIFFS, N.J. Unilever’s Axe brand for guys is expanding its portfolio with the launch of a new hair care line dubbed Axe Hair. The collection includes several Axe shampoos, including Axe ...

Axe is enlisting an army of influencers. The Unilever-owned men’s grooming brand has tapped 30 male influencers for its Hair Creators campaign, designed to bring attention to Axe Hair styling products ...

Business Insider/Dennis Green Axe White Label cooling styling cream ($6.97) Axe's new hair product, the White Label cooling styling cream, is by far the best of the brand's new products in the ...

Just take a look at Rudy Mancuso’s lofty froth of pompadour hair—and his 1.8 million YouTube subscribers—and you’ll understand why Axe Hair partnered with the social sensation as an influencer to ...