Magic Leap and Google have a history in AR, but previous hardware launches did not achieve big commercial success.

Magic Leap announced this week at the Future Investment Initiative (FII) in Riyadh, Saudi Arabia its latest AR hardware plans ...

Google introduces new AR Beauty ads allowing brands to promote products with virtual makeup try-on experiences. Google launched AR Beauty ads. Brands can promote products using virtual try-on. The ads ...

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...

Google has reportedly scrapped plans to release a pair of augmented reality (AR) glasses. The cancellation of the gadget, reportedly codenamed Project Iris, marks the third time the company’s ...

Nathan is a tech journalist from Canada who spends too much money on gadgets. You can find his work on Android Police, Digital Trends, iMore, Mobile Syrup and ZDNET. Nathan studied journalism at ...

I started with CNET reviewing laptops in 2009. Now I explore wearable tech, VR/AR, tablets, gaming and future/emerging trends in our changing world. Other obsessions include magic, immersive theater, ...