There's something undeniably nostalgic about ’90s beauty trends, and nothing embodies that era's effortless cool quite like ...

Makeup is changing. After the era of layered looks, heavy contouring, and vibrant highlighter, a new trend is taking hold on social media and the runways: "90s minimalism," or "almost nothing" makeup.

Mary Phillips, Ash K Holm, Ariel Tejada, and more top celebrity makeup artists share winter 2026's buzziest makeup trends.

So yes — Iced Amethyst is back in everyone’s makeup bag, but maybe it never really left. If you’re craving a bit of grown-up shimmer that still feels like you, this might be the $7 swipe worth ...