The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. As a career marketer and ...

Before starting today’s article about business plans, I have an urgent message to our readers. Last week early in the morning chill I was driving through a deep fog at a speed around 30 mph. In the ...

The 5 Ps of healthcare marketing is a framework used to outline key elements in a healthcare organization's marketing strategy. These elements help healthcare providers and organizations effectively ...

The 4 Ps of marketing. Marketing mix. Marketing fundamentals. Whatever you call them, these elements determine your luck at the high-stakes table of e-commerce: Product. Price. Place. Promotion. Get ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...