This lure’s metal lip not only holds up to whacking hard bottom, but can be tweaked so the bait’s action matches the musky’s mood. Musky lures are so important because, well, muskies are moody.

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BARRON, Wis. (WEAU) -The Wisconsin Department of Natural Resources is announcing that the 2022 Northern Zone Muskellunge Season starts May 28, 2022 and runs through Dec. 31, 2022. During musky season, ...

Catching large fish in Pennsylvania is never an easy task, but two experts explain why now is a great time to catch a heavy muskellunge. More: Take your time with fall musky “November, the fall in ...

Foot-long jerk baits are flying through the air again on Minnesota lakes, thrown by muskie anglers happy to be back in season. This year's opening day arrived Saturday, the earliest possible date ...

Tommie White points out the portrait photo of his parents Acie and Carrie White who began A&C Live Bait at 314 E. Center Street in Milwaukee's Harambee neighborhood. Summer is upon us. For many in ...