Ariana Grande Hilariously Recreates 'Wicked Witch of the East, Bro' Meme with Some Help from Jimmy Fallon
Ariana Grande and Jimmy Fallon, ahead of the release of ‘Wicked,’ lip synched to the viral 'Wicked Witch of the East, bro' ...
'Wicked' Paris Image Puzzles Fans—'What Is Their Marketing Budget'
The "Wicked" movie, which stars Cynthia Erivo and Ariana Grande, has launched a marketing blitz ahead of its release.
Defying The Rulebook: How Wicked Is Soaring Beyond Traditional Marketing
More than just a marketing campaign, Wickedcore is emerging as a movement, immersing audiences in a dual-hued world of green ...
Inside Hollywood’s Big ‘Wicked’ Gamble
Universal’s strategy for launching a blockbuster franchise is about to be ‘just short of obnoxious.’ It’s the new industry ...
‘Wicked’ Was Originally Trashed by Theater Critics: “Boring, Colorless, Overstuffed”
The hits kept coming: Howard Kissel of the New York Daily News dismissed Wicked as “an interminable show with no dramatic logic or emotional center. Constantly lurching in different directions, the ...
Hiding the Other Half: ‘Wicked’ Is the Latest Film to Trim ‘Part One’ From the Title
While "Wicked" is the first of a two-part adaptation, Universal decided to downplay the Part One nature of the film in its marketing.
Breaking Down Wicked’s Iconic Songs With Composer Stephen Schwartz
The Oscar-winning composer shares his writing process for Wicked's iconic songs, from 'Popular' to 'Defying Gravity' ...
Kristin Chenoweth Shines at ‘Wicked’ Screening at Nyc’s Museum of Modern Art in Glittering Heeled Aquazzura Sandals
Kristin Chenoweth brought a bit of sparkle to a special “Wicked” screening in New York City on Nov. 14, wearing glittering ...
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Get an inside look at the show-stopping ‘Wicked’ experience at Universal Studios
As for merchandise, MinaLima — the studio behind iconic graphic props from the Wizarding World of Harry Potter — developed an ...