Bay Area-based autonomous driving technology company Waymo is about to become a whole lot more prevalent around Los Angeles. Starting today, Waymo has moved out of its Southern California beta-testing phase,

Waymo on Tuesday opened its robotaxi service to anyone who wants a ride around Los Angeles, marking another milestone in the evolution of self-driving car technology since the company began as a secret project at Google 15 years ago.

Waymo One, the driverless ride-hailing app, is now fully available to much of greater Los Angeles after the robotaxi service previously started offering rides in LA to a limited number of people on a waiting list.

Of course, Waymo is now in direct competition with human-powered transportation services like Uber and Lyft, both of which operate without any pesky geographic restrictions. Those services are often cheaper than Waymo’s vehicles, and customers can expect shorter wait times for rides.

The Alphabet-owned self-driving taxi company Waymo is making its largest expansion yet. Starting this week, anyone in Los Angeles will be able to hail a robocab, including about 300,000 people who had been on the company's app waitlist.

Waymo closed a $5.6 billion funding round in October to expand its robotaxi service across the U.S. The autonomous vehicle venture is owned by Google parent Alphabet, which led the series C investment in Waymo, alongside earlier backers including Andreessen Horowitz, Fidelity, Perry Creek, Silver Lake, Tiger Global and T. Rowe Price.

Waymo currently operates a fleet of all-electric vehicles that have been customized to enable autonomous driving in these cities. The company is delivering over 150,000 paid rides every week to the public, it said in October.

The expansion comes eight months after Waymo began offering rides in Los Angeles to a limited group of passengers chosen from a waiting list that had ballooned to more than 300,000 people.