Priced at $7.99 a month, the friend or family member of the primary account owner gets their own standalone account under the same subscription.

Warner Bros. Discovery is hoping to scour up additional revenue from Max subscribers who have been piggybacking off of someone else’s account. On Tuesday, Max launched the Extra Member Add-On feature,

WBD’s Max viewership climbed 6% in March, boosted by ‘The White Lotus’ and ‘The Pitt’ according to Nielsen’s March Media Distributor Gauge