All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

Samsung is making your smart TV even smarter at CES with Vision AI. It’s no little-known fact that Samsung has gone all in on AI technology. We heard the company talk about it during its last two Unpacked events,

Samsung Vision AI is a new suite of smartphone-like intelligence features for the full lineup of Samsung smart TVs.

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Our tech editors Mike and Henry explore three of the coolest new Samsung products at this year’s Samsung First Look event at CES 2025, featuring cutting-edge TVs, innovative gaming monitors, and personal assistant robots.

Watch Samsung's new video ad imagining how Vision AI could help to improve a family’s viewing experience on a TV at home.The Latest Tech News, Delivered to Your Inbox

Samsung’s Vision AI technology empowers smart TVs, smart home appliances, smart monitors and other devices with advanced AI features.

LAS VEGAS - Samsung Electronics unveiled a series of artificial intelligence (AI) objectives during several press events at the CES 2025 tech trade show in Las Vegas on Monday (local time), highlighting its ambition to expand AI applications beyond the home and into all aspects of life.