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Scientists have unveiled Olo, a new colour invisible to the naked eye, through specialized laser technology called Oz. This ...

A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

A team of scientists from the University of California, Berkeley, and the University of Washington have reported the ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...