The Star Wars star is a J.E.D.I., or a Junior Executive Director of Information for LEGO, and he's taking calls.
In an unprecedented move, the brick maker has tapped the 'Star Wars' star to sell you on its controversial smart play sets.
As part of his new position, Hamill will serve as a personal guide to builders as they explore the world of LEGO Star Wars ...
The toy company names Mark Hamill junior executive director of information (J.E.D.I.) to bring Skywalker style to fans' calls ...
“George [Lucas] was a mentor to Dave [Filoni], so he knows George's sensibility,” Hamill told USA Today in an interview ...
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